HEYRAUM – Property Division Platform
HEYRAUM is a service that helps real estate owners divide multi-family properties into individual units ready for sale. The project focused on creating a clear digital experience that communicates a complex architectural and legal process in a simple, trustworthy way. I designed a conversion-focused landing page that explains the service, builds credibility, and guides property owners toward requesting a consultation.
ROLE
PROBLEM
Property owners who want to divide a multi-family building into individual apartments often face a confusing and bureaucratic process. The information around legal requirements, measurement, planning, and approvals is fragmented and difficult to understand. The challenge was to design a website that clearly communicates the process, builds trust, and converts visitors into qualified project inquiries.
RESULTS
Higher clarity in communicating a complex architectural service through structured storytelling.
Conversion-focused landing page designed to guide property owners toward booking a consultation.
Improved trust through clear process explanations, statistics, and social proof.
A modern visual identity that positions HEYRAUM as a structured and reliable partner for property division.
Understanding the Real Estate Division Process
Dividing a multi-family building into individual units is a complex process involving measurements, architectural planning, legal documentation, and coordination with authorities. Many property owners are unfamiliar with these steps and often struggle to understand how to start the process. The goal of this project was to design a website that explains the entire workflow clearly while positioning HEYRAUM as the expert partner guiding owners from the initial analysis to a sale-ready property structure.
Designing Clarity for a Complex Service
The design process focused on simplifying a complicated architectural and legal workflow into an understandable digital experience. I structured the page around the three key phases of the service: analysis, planning, and approval. Each section visually communicates the value of the service using icons, illustrations, and concise explanations. The interface was designed to build trust through professional typography, structured layouts, and clear calls to action guiding users toward project inquiries.
Outcome
The final result is a modern, conversion-focused landing page that communicates HEYRAUM’s services with clarity and authority. By translating a complex architectural process into a structured digital narrative, the website helps property owners quickly understand the benefits of property division and confidently take the next step toward preparing their buildings for sale.
